Step 5 of 11Growth+

Brand voice

A one-time setup that every future generation inherits automatically.

1Open Settings, then find the Brand Voice section.
2Paste in a few examples of copy you've already written that sounds right for your brand.
3Note any words or phrases you want avoided, and roughly how formal or casual your brand reads.
4Save — every generation after this, across product copy, blog posts, and ads, is checked against this profile automatically.

This is what keeps the three tone variations (warm, professional, bold) sounding like the same brand instead of three unrelated writers.